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Ex-Myspace exec wants you to make room for a new Facebook

Posted in : News

(added few months ago!)

 

Our time's pretty much all hogged up between Facebook and Twitter, but that isn't stopping ex-MySpace Music CTO Dmitry Shapiro from forming a new social network built around enhanced privacy controls for users — a problem Facebook always slams into with every new major update. The question is, is that enough for a switch?
 
Shapiro thinks it's enough. According to him, Facebook's expansion across the web through its "Like" and "Facebook Connect" comment ID is corroding our right to privacy. The reason he's building a new social network is because "our privacy, our personal information, our digital lives are being subjugated for the sake of profit, without us having any meaningful capability to opt out, or even know the extent of such activity."
 
The only real barrier stopping people from leaving Facebook is that there's no real alternative to it. With a new social network focused on privacy, Shapiro is hoping to restore the data people choose to share back to well, the people. The man has his work cut out infront of him, as it might be a little too late — Facebook is already everywhere, as he admits.
Whining About Privacy
 
Avid Facebook users will know what I'm talking about here. Facebook updates the social network with new features and suddenly things that we've opted out of are public again. After complaining about it on Twitter for hours on end, we finally head on over to the privacy settings and manually check off what we don't want to share — again.
 
If we really cared about privacy, why don't we just quit Facebook all together? After all, that's what Shapiro's start-up, tentatively called "Altly," is banking on. The answer about why we stay is quite simple, right? Because all of our friends are still on it.
 
Who seriously wants to hit the reset button? We've spent years uploading millions of photos, writing tons of cynical jokes on our friend's walls, poking people to death and playing way too much FarmVille that simply moving over to a new social network that may offer more clear-cut privacy settings isn't enough reason to make the switch.
Facebook is the Gold Standard
 
For the same reason users still cling onto their spam-laden AOL and Hotmail accounts, we stick with Facebook because it's familiar. Sure, Gmail and Yahoo! Mail are way more streamlined and provide smarter interfaces, but those folks don't care; for most of us, switching is like moving into a new home — it's time consuming and hard to justify when you've been settled for years.
 
I've just convinced my aunts and uncles to use Facebook to stay in touch, I'm not going to tell them to try another social network. I understand it's a little scary to feel that Facebook owns all our data, but guess what? Google does too, as I have tons of private stuff stashed in Gmail as well.
 
The bottom line is, we give up privacy for functionality. If Shapiro's Altly (man, we hope that name doesn't stick around) can provide an experience that is leaps and bounds ahead of Facebook and deliver on its promise of transparent privacy settings, then it's possible it might fair better than MySpace did, but I'm willing to bet people will see it, hear about it, and shrug it off. Reason? That invite for that party I want to attend on Saturday night is on Facebook. 

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Who Invited MySpace to the Facebook Roast?

Posted in : News

(added few months ago!)

 

When all the brightest stars of the internet universe come together to roast Facebook the old fashioned way, it's poor ol' MySpace that takes the brunt of the insults. I mean, as it should be, right? For you comedy nerds: those voices you're hearing belong to Friars Club regulars Penn Jillette, Gilbert Gottfried, and Lisa Lampanelli. And hey, lookit that Gizmodo shout-out! I always pictured us with worse posture. 

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The Daily Publishes Photo, MySpace Bio Of Schwarzenegger’s ‘Love Child’

Posted in : News

(added few months ago!)

The news of former California governor Arnold Schwarzenegger’s extra-marital tryst – and the child born as a result of the affair – has brought up questions about how news outlets should handle reporting on the people who end up being “collateral damage” in gossip stories, and to what degree these individuals’ identities should be considered relevant and newsworthy.

Already, the decision to name and publish photographs of former Schwarzenegger family housekeeper Mildred “Patty” Baena has inspired its fair share of controversy. TMZ founder Harvey Levin, for instance, publicly took CNN to task for, as Levin saw it, holding a hypocritical, shifting stance on naming Baena. Gawker also faced criticism (chronicled in this blog post from The LA Times – the publication which originally broke news of the affair) for having initially named another, unrelated woman as Schwarzenegger’s “baby mama.” Gawker has since issued a retraction for that story, admitting and explaining its mistake.

But the debate surrounding Baena was relatively mild and short-lived. After all, this was a grown woman, and a willing accomplice in something upon which society generally frowns – sleeping with a married man. The public and certain big names within the media – like, say, the shy and withdrawing Glenn Beck – can choose to insult her, either based on her actions or her physical appearance, but, at the end of the day, no matter how unwarranted, irrelevant, mean-spirited or misguided the attacks on Baena, she’s an adult, and is likely equipped to cope with the criticism. Besides, by willfully engaging in an affair with an extremely famous married man (while keeping in mind the extremely disproportionate balance of power at play in this affair) and agreeing to keep the affair and resulting child a secret from the man’s wife while remaining in the couple’s employ and family home for over a decade effectively, as I see it, renders Baena a public figure. She’s fair game for news reports, and there’s no compelling reason that would convince me, as a media blogger, to shield her identity or her actions from the public.

Then there’s the matter of her child, who remains unnamed by the media. …Which is not to say that certain outlets haven’t found their own creative nicknames for the suddenly famous preteen. The Daily, for instance, published a story today – titled “Conan Jr. the beer-barian” – about the boy’s MySpace profile, immediately inspiring questions like “Why?” and also “MySpace?” The post shows the boy as an aggressively normal American teen, albeit with one with an apparent aversion to spellcheck.

“I have the gayest picture ever and I dont know how to chang [sic] it,” writes the boy. And that picture, showing the boy holding up a can of the world’s finest beer, is very much included in the post. Sure, the kid’s face is blurred out, but his identity is shielded in the same manner Lil’ Kim’s famous purple pasty can be said to have covered her breast. (Look, we’re talking about MySpace here. I’m feeling retro.) Which is to say: Not really very much at all.

I reached out to Hunter for some insight into what went into publishing these posts, but didn’t receive a response in time for publication.

The question here isn’t whether or not news organizations should reveal the identity of children related to a major news story – I’ll leave that for individual bloggers and journalists to figure out for themselves, and I don’t have anything near the bloated self of self-importance required to issue a mandate for all publications to follow. Nor is this a hit piece on Hunter, whom I admire. He’s done a lot of great reporting on a wide range of topics completely unrelated to the extracurricular activities of Arnold Schwarzenegger. (Like, this, for example!) The focus here is on wondering, personally, what the thought process and the rationalization might be behind deciding whether or not to publish identifying information about people, particularly minors, tangentially related to a major headline.

What irked me about Hunter’s posts wasn’t the fact that, you know. They exist. So The Daily considers the online profile and childish (Because, you know. He’s a child) posturing of Arnold’s love child newsworthy. That’s for them to determine and, hey, their headline did get me to click. What bothered me, rather, was that the framing of the story seemed… hesitant. You want to post a photo of the kid that many people are likely trying to find? Go for it. But blurring his face so that only his exact eye color remains a mystery reads, to me, as trying to straddle the fence.

I wouldn’t, personally, have posted that story. I don’t care whether Arnold’s kid is an angel or a holy terror, and I don’t consider it newsworthy. However, if his child, say, stole a car and drove it through his local neighborhood combination Taco Bell / Pizza Hut, or appeared on CNN talking about Christmases spent without his biological dad, a single tear rolling down one cheek, I’d probably write about it, and I’d include a picture or seventy-two.

While, as a media blogger, I consider anything you post on a public profile across any social media platform fair game, I also understand that there is a time and a place for including it. Here are my rules (for now!) on linking to maybe possibly newsworthy people’s social media accounts, particularly if these people happen to be under the age of 18:

If it’s from a locked, limited account or one that is password protected, it’s not for publication, unless the content is extremely newsworthy and of vital importance. If the account is public and open, all content is fair game.

What you did ten years ago likely does not have an appreciable impact on who you are and what you do today, with some exceptions, of course. Barack Obama smoking pot in college, for example, isn’t newsworthy to me. But if a photo showed up on Facebook of him rolling up and smoking a tiny puppy 25 years ago, I’d make that into a gallery immediately. If you commit a crime or willfully bring media attention upon yourself, your story and your image are up for posting, regardless of your age.

Youth is its own excuse. If you do something really stupid when you’re young, it’s probably because you are stupid and young, and not necessarily because your famous parent didn’t hug you often enough. See: Palin, Willow. Baena, Kid. If your guidelines differ from mine, cool. Just make it consistent, make your editorial decisions transparent, and be able to defend those decisions to your critics.

 

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(added few months ago!) / 158 views

Former MySpace, PayPal exec Steve Bernstein joins Rearden Commerce

Posted in : News

(added few months ago!)

Foster City-based Rearden Commerce, an e-commerce platform company, said Bernstein is an executive "known for turning predictive analytics into actionable initiatives to improve the customer experience" who will lead the team responsible for analyzing transaction trends. Bernstein most recently held the same position at MySpace. He was also director of Web analytics for San Jose-based PayPal Inc. (NASDAQ:EBAY) and held earlier positions at Pinnacle Systems, Applied Semantics Inc., Apple Inc. and Hewlett Packard Co.

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10 Reasons Why I’m Buying MySpace When the Price is Right

Posted in : News

(added few months ago!)

That’s right, in February News Corp. announced MySpace was for sale again and they’re only asking $100 million. Why in the world would anyone want to buy MySpace? They originally purchased the social media platform in 2005 for $580 million.  In the last quarter of 2010 the former social media giant lost $156 million. Shortly before the sale was announced MySpace went through a complete redesign and laid off 47% of its staff.  In today’s fast moving world of Internet and social media marketing what’s popular today can be gone tomorrow.  Innovation, creativity and ease of use determine which platforms float, sink or fly.

Since MySpace is for sale I figured I’d buy it when the price is right – right in my range.  Let’s just say that range is a couple hundred dollars. . .  However, any purchases I make over a hundred dollars need to be cleared with my better half first.  So, here are ten reasons I’m going to give her for why I should buy MySpace.

Nostalgia for the good ol’ days of really poorly designed profiles with offensive images. It’s a good anti-spam tactic.  With MySpace gone all of those spammers will move to Facebook and Twitter. Where else can I listen to garage death metal one minute and hear a mister microphone rapper the next?
Where are all of those Internet BLING graphics going to go?

There aren’t any other dating sites out there for troubled misunderstood twenty-somethings that play video games in their parent’s basement 20 hours a day. Stalking and spamming is much easier on MySpace.
I can’t force people to listen to my music on Facebook. All of those “MySpace for Dummies” books will be worthless. A repository of thousands of pieces of malware has to be worth something. It just feels weird being friends with Tom on Facebook. . .

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(added few months ago!) / 144 views

How to pick the best Internet how-to video on Myspace Scene Hair (Video)

Posted in : Gossips, Videos

(added few months ago!)

?Oh, hey guys. What's up? Your friend MySpace 2006 here, and I want to tell you about a phenomenon I started called "Scene Hair." Apparently, this internet-memorable fashion statement still exists today (despite the fact that the 2011 version of me has become so slow and confusing even the pornbots have jumped ship to Facebook) and I wanted to give a shout out to the kids keeping big hair and white girl hair extensions alive through their YouTube tutorials!

How to pick the best Internet how-to video on Myspace Scene Hair (Video)

The videos below will show you how to get your own MySpace scene hair, but first, I think I should tell you what makes a good scene hair how-to video -- and believe me, you need to know how to spot a good one. There are literally hundreds of amateurs out there making suburban bathroom-framed tutorials that have no idea what they're talking about. Anyway, here goes:

1. Set the mood. Make sure you've picked a good song to play while executing the tutorial. You're not supposed to talk your viewers through the process; if you do, you run the risk of sounding like an idiot, and they will never trust you in leading another important Internet how-to ever again. Also, scrolling directions full of misspellings and excessive punctuation reach your audience much faster. Check out Al Asphyxiated's demonstation set to the perfect soundtrack, "Smile In Your Sleep" by Silverstein.

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(added few months ago!) / 425 views

Ex-MySpace taunter pleads guilty to 2 felonies

Posted in : News

(added few months ago!)

A man who taunted police with a posting of "Catch me if you can" on MySpace four years ago has pleaded guilty to two felonies in Macomb County. Jordan Danski pleaded guilty on Tuesday to arson of property and larceny in a building. Police say the 20-year-old bombed the car of his ex-girlfriend's boyfriend and stole jewelry from a friend's mother.

Danski fled from county Juvenile Home authorities twice as a teenager. In 2007, he wrote on MySpace, "Catch me if you can" and "2 fast for the feds to cocky for the cops."Betty Danski tells The Macomb Daily her grandson had been making progress during the past few years. Danski was released from the juvenile justice system in 2009. He's to be sentenced next month. 

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Is Facebook the Next MySpace? For Media Sales, Maybe

Posted in : Gossips

(added few months ago!)

Is Facebook the Next MySpace For Media Sales, MaybeFacebook is becoming more and more like MySpace, and that’s not a good thing for the media business. But don’t worry — I’m not gonna predict that millions and millions of people are ready to abandon Facebook for the next hot thing. In fact, this isn’t even about anything that Facebook, or its users are doing. Instead, it’s about the perception that Facebook can help to sell media products that no one wants to buy.

You see, when MySpace was still on top of its game, there was a moment when people thought it could help save the entertainment industry. Countless bands were on MySpace, and many of them found it to be an invaluable tool for communicating with their fans. That’s when folks in the music industry got the idea to use MySpace not only for promotion, but actual distribution as well.

First up was Snocap, the music startup founded by Napster’s Shawn Fanning. Snocap wanted to sell MP3s directly on musician’s MySpace profiles, complete with a widget and a rather complicated backend. Snocap’s pitch was that indie bands would be able to avoid the middle man and directly sell to consumers, and reputable online music platforms like CD Baby joined to give their 200,000 musicians a chance at raking in the dough.

Only, the money never came. CD Baby founder Derek Sivers wrote an eye-opening account of his dealings with Snocap in 2007, detailing how he hired six people to exclusively work on the cooperation — only to receive a measly $12,000 check for eight months of music sales on MySpace. Snocap eventually closed shop when its assets were acquired by Imeem in early 2008.

Imeem itself got acquired by Myspace in late 2009, only to be folded into MySpace Music, a service the social network launched in cooperation and co-ownership with the four major record labels. The primary goal of MySpace Music wasn’t to sell tracks like Snocap, but to make money through advertising. And guess what: That didn’t work either. MySpace Music burned through “a lot of money,” observed Greg Sandoval from CNet last summer, reporting that MySpace was thinking about switching to a subscription model.

What does Facebook have to do with all of this? Both sites are obviously quite different, but the similarities are striking if you look at the way folks in the media business are projecting all of their hopes on them. Case in point: I got a pitch for a startup last week that wants to sell VOD rentals from independent filmmakers on Facebook, much in the same way that Snocap wanted to sell music downloads.

The startup in question, Berkeley-based FlickLaunch, actually has a pretty neat feature: Film makers can decide to give any number of views of their movie away for free, only asking users to press the Like button if they want access to the title. That way, 1,000 free views become 1,000 promotional messages in people’s Facebook news feeds, which could potentially reach a huge crowd for free. FlickLaunch also has the benefit of launching at a time when major studios are looking to Facebook as well to boost their online VOD sales. Warner Bros. has been experimenting with renting The Dark Knight and Harry Potter on Facebook, allowing users to pay for the movies with Facebook credits.

However, none of that matters if the product isn’t right. Internet users have for the most part rejected one-off VOD rentals, and opted for Netflix-like subscription plans instead. Netflix has captured 61 percent of the digital movie market, according to recent data from the NPD Group. Apple’s iTunes store, which is the biggest online platform for VOD rentals and sales, only has four percent of the market.

Of course, you can convince yourself that all you need is a better social media strategy to make online VOD take off and put all your bets on Facebook. Or you can face the facts: Facebook may be a great platform that has much to offer for the media business. But it won’t help you sell things no one wants to buy, much like MySpace didn’t help the record labels to preserve a failing business model.

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(added few months ago!) / 161 views

MySpace Australia closing down

Posted in : News

(added few months ago!)

MySpace’s Australia office has finally closed down with the departure of MySpace executives Nick Love and Rebekah Horne.  MySpace’s Australian affiliate has been operating with reduced staff since it was announced in January the workforce would be cut and advertizing and sales functions would be outsourced.

The Australian MySpace office was one of the company’s biggest non-U.S. outposts, with 30 employees in January 2011, but sources reported on Friday all will be let go, including Managing Director Nick Love.   Closure of the MySpace Australia outpost is expected to be complete by the end of the month, according to a MySpace spokesman based in the U.K.
 
Rebekah Horne, an Australian native who has divided her time between the U.S. and Australia in her roles as Managing Director and Senior VP of International Affairs, will stay on a bit longer than her other colleagues.  The new Australian MySpace entity will evolve towards a local partnership in order to manage sales and advertizing.  Horne will help manage a transition team to hand over operations.

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MySpace Australia to close doors

Posted in : News

(added few months ago!)

MySpace executives Rebekah Horne and Nick Love are joining the exodus as the social networking company finally shuts the doors of its Australian company, TMN can confirm. The closure of the Australian office had been widely expected, after the U.S.-based MySpace Inc signalled in January its Sydney-based affiliate would outsource advertising sales and content management and scale-down its workforce. Since then, the Australian company has continued to function with a pared-down workforce.

The Australian outpost of MySpace was one of the biggest outside the U.S. and in January counted about 30 staff. But as early as this Friday – sources say – the staff will have all been let go. Among those who will be looking for a job is MySpace Australia managing director Love, who declined to comment for this article.

A U.K.-based spokesperson for the company couldn’t give a precise date, but confirmed the operation would be shuttered by the end of the month. Also leaving the company will be high-flying Australian-born executive Rebekah Horne, who splits here time between the U.S. and Australia in her position as Managing Director and Senior VP of International. Horne, however, will stay on with the group a while longer than her Sydney-based colleagues.

The staff of MySpace Australia have paid the price for a once-popular global company, which has been left in the wake of social networking beasts Facebook and Twitter.

When Rupert Murdoch’s News Corp bought MySpace in 2005, it carried a US$580 million pricetag. Though that figure pales in comparison to the US$8.5 billion Microsoft has recently agreed to pay for Skype, Murdoch paid a princely sum at the time for what was essentially a promising platform populated by artists and teens.

The fortunes of MySpace have swung wildly. For a moment in 2007, MySpace was valued at $12 billion when News Corp attempted to merge it with Yahoo.

Now, Murdoch reportedly wants just US$100 million. MySpace has been a financial drag on News Corp, which recently reported a 6% drop in revenue to $8.26 billion, well-down on analysts’ forecasts of $8.45 billion.

As the News Corp began whipping MySpace into shape for a sale, MySpace Inc. CEO Mike Jones in January declared a group-wide cull, which would see roughly half the global headcount lose their jobs. Just two months earlier, MySpace had re-skinned its Web presence in what was its biggest reboot to date, and embarked on a charm-offensive to draw back users who had flocked other, less clunky services.

As part of the reshaped MySpace, the Australian entity will shift toward a strategic local partnership to manage advertising sales and content. Details of the Australian partnership will be announced in due course, according to a spokesman, and a transition team will assist in the hand-over. Horne will play a role in the transition.

For Australian users of the MySpace platform, the blood-letting within the halls of MySpace shouldn’t spill on to its platform. “If you were using MySpace,” a source says, “you shouldn’t notice anything different.”

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