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MySpace homepage goes down

Posted in : News

(added few months ago!)

MySpace's usual homepage was replaced with a puzzling message this evening, leading many readers (including this reporter) to believe the site had been hacked. That apparently was not the case. Visitors to the social network were greeted by a largely blank page topped with the browser title bar that read "All is wrong :(" where the MySpace name would normally appear. In the upper left of the normally vibrant page was the message: "We messed up our code so bad that even puppies and kittens may be in danger. Please turn back ...now." It was followed up with the message, "* Have your pet spayed or neutered" in the lower right.

A few minutes after being accessed by CNET and contacted for comment, MySpace's page was replaced with the message, "The service is unavailable," only to be replaced again with the original message.
MySpace representatives did not immediately respond to a request for comment.

Some Twitter users suggested the site had been hacked, with at least wondering whether the former social-networking high-flyer might have fallen victim to Anonymous. Members of the hactivist group recently vowed to take down the social-networking giant Facebook in November, but there is some suggestion that the group's members are not unified in this goal. Regardless, MySpace's name has not recently been named as a target for hacking.

But the former social-networking sensation has fallen on hard times lately, losing more and more ground to Facebook until it finally underwent a massive redesign that left it focusing on pop culture media-sharing for young users rather than attempting to be a universally appealing social network. But that failed to assuage executives at News Corp., which after a very public expression of its dissatisfaction with the site's foundering performance, sold the MySpace in June to digital-media company Specific Media for a reported $35 million.

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MySpace vanishes $254m from News Corp coffers

Posted in : News

(added few months ago!)

Television and film continue to be News Corp's core area of sales growth, even as other aspects of Rupert Murdoch's empire – including recently-sold MySpace and scandal-ridden News International – unsurprisingly had a bumpy Q4.

The company rolled out Murdoch at its conference call in New York to personally anoint the results (13-page PDF/74.3KB), he also tried to draw a line under News Corp's recent bad press brought on by, well, allegedly bad press people.

But newspapers and indeed social networks aren't the media baron's main going concern. So despite notching up a $254m loss associated with the recent offloading of MySpace and the phone-hacking revelations that have engulfed sister firm News International leading to the recent closure of its most successful tabloid News of the World, News Corp reported final quarter publishing revenue of $2.35bn.

That compares with $2.12bn for the same period a year earlier. The company attributed much of the sales increase to higher advertising and buoyant circulation at the Wall Street Journal.

Operating income in that division was up $74m to $270m in Q4, said News Corp.

But the fire sale of MySpace, which Murdoch bought for $580m in 2005, proved a total failure for the firm.

That meant total net income for the quarter dropped to $683m, or 26 cents a share, down from $875m, or 33 cents a share, in the same three-month period in 2010.

Profit from continuing operations for Q4 was up from $902m last year to $982m.

Total sales at News Corp jumped 11 per cent in the firm's final quarter to $8.96bn.

Now for some words from your octogenarian sponsor of Glee, 24, Avatar, etc...

“I'm pleased that once again News Corporation exhibited operational momentum in both the final quarter of fiscal 2011 and for the full year driven by significant increases at our market-leading Cable Network Programming and Television segments," said Murdoch.

"While it has been a good quarter from a financial point of view, our company has faced challenges in recent weeks relating to our London tabloid, News of the World. We are acting decisively in the matter and will do whatever is necessary to prevent something like this from ever occurring again."

He added that there had been "no material impact" on News Corp's other parts of the business.

Indeed the combined revenue in cable network programming, filmed entertainment, television and direct broadcast satellite TV segments hit $6.3bn in Q4, on operating income of $1.2bn.

"Our broad, diverse group of businesses across the globe is extremely strong today," said Murdoch, who clearly plans to hang around his empire for longer than some critics of the 80-year-old might have hoped.

"The drivers of our businesses are intact, our position is strong and our future is promising. "Our fundamental goals at News Corp are to produce sustained, meaningful value for shareholders, provide outstanding content and services to customers and consumers – and do it with integrity. These goals are interrelated and all three are critically important. And we will deliver on them.”

Murdoch's derailed bid to buy the remaining 59 per cent of BSkyB that his company didn't already own led to News Corp dishing out a "breakup fee" of $63m.

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Ex MySpace boss Rebekah Horne and former Push And Play founder Jade Harley in new venture Inception Digital

Posted in : News

(added few months ago!)

Push And Play, the online ad network which launched with its director Jade Harley berating “lazy” media planning, appears to have shut its doors in favour of a new venture with former MySpace boss Rebekah Horne. Horne is listed on Inception Digital’s new website as MD of the new business while Harley is listed as GM. After Mumbrella began to make inquiries, the site – which has been up for a few days – was switched to maintenance mode.

Before it was taken down, Inception Digital’s “about us” page said: “Combining the forces of technology, premium content and innovative ideas to create powerful exchanges that help brands grow and connect with their desired audience.
“In short, we are media creators, innovators and communicators.
“In function we are an independent Australian digital sales network representing both local and international websites; we are also a media house, media services and ideas company.
“Our vision is to enable brands to connect authentically with audiences wherever they may be, whether that’s in front of a computer, on a smartphone, tablet or at a live event.
By combining technology, premium content, innovative ideas and a locally experienced team Inception Digital delivers results for business partners, marketers and advertisers alike.
“We focus on creating rich content that people want and delivering it seamlessly via channels they trust.
“This allows us to create engaging conversations with an influential audience. We believe in…
The power of collaboration
The value of authentic experiences
That content is king
Discovering new ways to deliver content in the digital era”

Horne was announced as chief digital officer of DMG Radio in June in what the company told Mumbrella at the time was a full time role. She declined to discuss Inception Digital with Mumbrella today, but confirmed that she remains at DMG Radio.

Push And Play Digital launched in March. At the time director Jade Harley triggered a fierce debate when she told Mumbrella: “I’ve seen some terrible examples of Bunnings display banners placed on an edgy music site targeting predominantly 16-24 year olds. This not only cheapens the environment and deters users. It will also be completely ineffective in delivering results for the client.”

Her comments sparked a lengthy debate with commenters arguing that her words would alienate potential agency customers, with others arguing that she was correct. Push And Play Digital’s website no longer appears to be active, and is returning an error message. The online sales network represented youth focused sites including The Cool Hunter, The In Sounds from Way Out and Munky.
Previously Harley had spent nearly two years with Peer Group Media.

Until this morning, Harley’s LinkedIn profile had listed her as GM of  Inception Digital representing “national and international” sites. After Mumbrella’s calls this morning, mention of Inception Digital was removed from the profile. She did not answer Mumbrella’s questions about her plans or the status of Push And Play Digital, but she said she would be able to say more next month. 

 

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The Wages Of Spam: ‘Spam King’ Who Hit Facebook, MySpace May Go To Jail

Posted in : News

(added few months ago!)

A famed spammer’s long career in the business looks like it’s coming to a close, and could end with a prison sentence. Sanford Wallace—long ago dubbed “Spamford” Wallace—has been the bane of social networks like Facebook and MySpace for years, but last week he turned himself in to the FBI. You wouldn’t know it from looking at his Google+ account, though.

Wallace is a 43-year-old Las Vegas resident who moonlights as DJ MasterWeb when he isn’t engaged in e-mail hijinks. He surrendered to the FBI on Thursday and will be prosecuted in San Jose federal court. He’s scheduled to appear there on Aug. 22. He stands accused of sending more than 27 million spam messages, including an alleged scheme to spam Facebook users in 2008 and 2009 that compromised about 500,000 legitimate Facebook accounts.

Even before the criminal indictment issued, Wallace had been on the receiving end of massive civil judgments for violating the federal anti-spam law, called the CAN-SPAM act. Facebook got a $711 million judgment against Wallace in 2009; that followed the $230 million anti-spam judgment that MySpace won in 2008.

Those massive fines didn’t follow trials. They were “default judgments” that went into effect because Wallace simply didn’t show up in court to defend himself. The civil cases also resulted in a judicial order that Wallace stop using MySpace and Facebook. He might not have been able to help himself, however—he’s accused of violating that order by logging into his Facebook account on a Virgin Airlines flight from Las Vegas to New York.

Needless to say, social networks probably shouldn’t count on any big payments from Wallace, although if convicted some restitution could be part of his sentence. He filed for bankruptcy back in 2009, just before he made a rare court appearance, realizing the threat of criminal charges was beginning to materialize.

If convicted on all counts, Wallace could be facing up to 40 years in prison. (That’s mainly because the three charges of damaging a protected computer are felonies that can be punished with up to 10 years each.) But federal judges have a lot of discretion in sentencing, and if he is convicted, it’s hard to believe a federal judge would slap a spammer with a prison sentence more suited to a murderer.

Facebook issued a statement form its lead security counsel, Chris Sonderby, saying: “We applaud the efforts of the U.S. Attorney’s Office and the FBI to bring spammers to justice.  Two years ago, Facebook sued Wallace and a federal court ordered him to pay a $711 million judgment for sending unwanted messages and wall posts to people on Facebook.  Now Wallace also faces serious jail time for this illegal conduct.”

Mike Masnick at Techdirt has some more history about Wallace. Apparently he started off his career in the junk-fax business, and moved on to email in the mid-90s. Wallace also had a run-in with the FTC over distributing spyware back in 2004.

Wallace didn’t immediately respond to an e-mail to his personal account. He seems to be favoring Google+ these days, and recent posts indicate he’s taking the episode in stride. He’s been posting party pics from around the San Francisco Bay Area on his Google+ account.

The tagline in Wallace’s Google+ account now reads, “2011 will prove to be an interesting year in my life.” That is certainly true.

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MySpace loses another friend

Posted in : News

(added few months ago!)

MySpace might be old hat by social networking standards, but one woman is glad the court system hasn't completely forgotten about it. Julie Riggs received some justice in late July when the 9th U.S. Circuit Court of Appeals reversed a lower court decision and revived her claim that News Corp., previous owner of MySpace, breached an implied promise to pay her for an idea to set up a celebrity verification service on the network, according to a report by the Hollywood Reporter.

Ms. Riggs started the “Celebrity Guardian Angel” service for MySpace in 2006, setting up a page that would verify celebrity accounts were real, according to reports. However, a person pretending to be Johnny Depp got her kicked off MySpace, claiming she was harassing and bullying him. Ms. Riggs fought back, filing a lawsuit against MySpace in 2008. However, a California federal court dismissed her complaint of negligence against MySpace.

The 9th Circuit revived her claim against the social network, affirming the lower court's decision to dismiss the negligence claim, but reversed the dismissal of a claim that MySpace breached an implied contract, according to the Reporter. Ms. Riggs' allegation that MySpace had stolen her idea for a celebrity verification service will go back to federal court, according to the Reporter, where it could move ahead for a trial.

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UFC's Ortiz is so old he met his wife on Myspace

Posted in : Updates

(added few months ago!)

The growth of Mixed Martial Arts, especially the UFC, has paralleled the career of UFC fighter Tito Ortiz. Ortiz was the face of the UFC from the time he took the light heavyweight belt away from Wanderlai Silva in 2000 at UFC 25 in Japan until he lost the belt to Randy Couture at UFC 44 in 2003.

At just 24 years old he was one of the youngest UFC champions in history. Ortiz was able to successfully defend his title five times over the next three years, with his last successful defense at UFC 40 against Ken Shamrock. During this run of title defenses the “Huntington Beach Bad Boy” was the poster boy for the UFC, but his life was wild and out of control, much like the company that hosted the fights.

In 2001, Zuffa purchased the UFC and started on their quest to turn cage fighting into the legitimate sport we now call mixed martial arts. In 2006 Ortiz faced off against Shamrock and handed him a loss in just over one minute at UFC 61, but it came with a controversial early referee stoppage. Trash talking ensued and a final installment with Shamrock was scheduled just three months later. We quickly found out it was no fluke as Ortiz again pounded out Shamrock in just over two minutes.

Here we are 11 years after Ortiz first won the belt and both the UFC and Tito Ortiz have matured a great deal. Which makes you wonder, just how old is Ortiz? His much talked about relationship with Jenna Jameson started when she asked him out over Myspace. Yes, Ortiz is so old he met his wife on Myspace.

Gone is his signature dyed hair cut for a cleaner shaved look. While he’s not the oldest fighter on the card (39-year-old Jorge Rivera has that honor), 36 is up there for an MMA fighter. After a successful back surgery and a submission win over a highly ranked contender in Ryan Bader, Ortiz has a bit more pep in his step and looks like the fighter he was in his 20s, though not quite as brash in recent interviews.

Ortiz's boxing has improved on top of his already solid base of wrestling, and his guillotine choke in his last fight is a testament to his improved Jiu-Jitsu. To put it simply, Ortiz is a big, athletic, well-rounded, experienced fighter, who will have vaulted back into the No. 1 contender conversation if he defeats Rashad Evans on Saturday.

Defeating Evans won’t come easy though, as he has only one blemish on his professional record, a title loss to Lyoto Machida. Evans was the winner of the second season of "The Ultimate Fighter," after completing a standout collegiate wrestling career at Michigan State. 

Evans' most memorable fights include pulling off highlight reel wins over Sean Salmon with a vicious kick to the head, and his 2008 Knockout of the Year of Chuck Liddell. Evans later went on to TKO fellow "Ultimate Fighter" winner Forrest Griffin to earn the light heavyweight belt in 2008. However, he immediately lost his next fight to Lyoto Machida. Next up he defeated Tiago Silva and was selected as a coach of "The Ultimate Fighter" Season 10, and after his season spent arguing with Rampage Jackson, was able to pull off a victory in the TUF Finale at UFC 114 in May 2010.  

In their first fight, Evans openly admitted his awe of Ortiz’s fame. If you go back and watch the fight, you can see the beginning of the third round was when Evans realized he could hang with the big dogs in the division. After earning a draw with Ortiz, he has since defeated three UFC champions in Griffin, Liddell, and Jackson, making for an impressive resume.

While Evans was widely regarded as the better wrestler in their first fight, it was in fact Ortiz who took Evans down immediately in the first round, showing cage experience is always more valuable than mat experience.
 
Ortiz does have a four-inch height advantage, but Evans surprisingly has a 1/2-inch reach advantage. This should not matter much as both have massively improved their boxing since starting their last fight, with Ortiz spending time working with famed boxing coach Freddie Roach. Evans is a black belt in Jiu-Jitsu, but has not pulled off a submission since 2004, and Ortiz was once considered the king of ground-and-pound. Let’s not forget the last time these two fought, the result was a draw, so this fight will determine who has progressed more in that time.

With only three rounds, something similar should happen here, as both fighters won’t have time to tire. Also, with Evans having not fought in over a year and knocking the rust off his game, and Ortiz maturing into a counter puncher from his ground-and-pound roots, the first round should materialize very slowly, with some lazy leg kicks that tend to happen before any big shots are thrown in most fights of this nature. Unless either fighter makes a big mistake and walks into a submission or punch, it should probably go to a decision. But this is MMA and everyone has a puncher’s chance, especially in Philadelphia, just ask Rocky Balboa. 

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Celebrity MySpace hacker pleads guilty

Posted in : News

(added few months ago!)

A hacker who cracked into the MySpace accounts of several recording artists -- including Chris Brown, Rihanna, Linkin Park, Fall Out Boy -- pleaded guilty Monday to charges of credit card fraud and hacking. This hacker also allegedly used his administrative access to the social network to break into the personal Gmail account of Miley Cyrus, according to Wired.com's Threat Level blog.

The story of hacker Josh Holly, 21, of Murfreesboro, Tenn., is an interesting tale of deception and exploitation that all started with him tricking a MySpace employee into giving him access leading to information that included customer accounts and passwords. After he was in, Holly wormed his way into the profiles of several musical artists and sent spam in their names, earning more than $100,000 from the companies he promoting.

Cyrus' Gmail was cracked because the password she used for her MySpace account was the same as the one she used for the e-mail account. Holly that figured that out, snooped around and found some provocative  photos of Cyus that were eventually published online. What I find most interesting about the story, however, is that social engineering and bad password management are still a goldmine for hackers.

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The problem with MySpace Music...

Posted in : News

(added few months ago!)

During the height of its popularity MySpace Music was synonymous with youth, cutting edge and cool. Providing a showcase for some of the best unsigned talent in the industry, artists such as Lily Allen, My Chemical Romance and many others launched mainstream careers on the back of its success. In 2005, with a reputation as the UK's no 1 music site and a News Corp buyout of $580m, its dominance over the market was seemingly cemented.

However, fast forward just a few years and it is a different story. Press reports indicate that News Corp has sold on the company for a diminished $35m, and an estimated 1m US users are leaving MySpace Music every month. So what went wrong?

Well, a useful starting point might be to look at why artists used MySpace Music in the first place. In its heyday the site was unique in providing an easy-to-use platform for artists looking to exploit the internet and get their music heard. The beauty of the internet is its accessibility, and this was something MySpace really tapped into. Bands in the UK could be contacting promoters to organise gigs in the UK, whilst at the same time be communicating with fans in about their latest tunes.

However the music industry, somewhat inevitably, quickly cottoned on to the MySpace phenomenon. As the major labels jumped on board, MySpace Music became integrated into the day to day promotional schedule for labels and has increasingly been used to market well known artists. However, savvy music lovers do not need or want to be told what to like any more - the beauty of the internet is that you can go and discover new talent all by yourself!

At the same time, today's up and coming artists now have much more choice in how they interact with the internet and as a result have become increasingly savvy. Most bands these days will ask themselves: is MySpace the best way to interact with fans, or is Facebook better? Is Soundcloud a more sophisticated platform for our music? Is You Tube the best place to upload videos?

As the internet has developed, artists are using it in a much more fragmented way, yet in my view not to its greatest potential. Interaction with fans, and a platform for music is one thing, but what about access to and support from industry experts, who can advise musicians and give them opportunities to launch their careers? The Sundance Film Festival model is a key example of how giving independent artists (in the film world) support from the industry can make a real difference. At BOBCOM we're trying to do something similar: providing an interactive multi-media platform, run by industry advocates and built solely to empower independent musicians.

Ultimately, we believe that in order to attract a community to your network, you need to be able to support it. Perhaps with the high-profile appointment of Justin Timberlake as MySpace Music's investor cum advocate, they might be able to revitalise the brand in the eyes of its artists, but what are their plans to keep them there?

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Is Facebook Dying like MySpace?

Posted in : News

(added few months ago!)

There was a time when "Tom" was everyone's friend. This was at a point after Friendster had been on the scene for a while but never caught on. Then, suddenly, Myspace was everywhere. Companies appended their Myspace page to their commercials and advertisements letting people know they were hip and cool. Then Myspace was purchased by Rupert Murdoch for quite a bit of money. Over the years, though, in a matter of months maybe, Myspace waned in popularity. It was suddenly known as "the ghetto" of the social media landscape.

Who was the hip new kid in town? Facebook, of course. It was an exclusive club at first - you had to have a college email account to get in - but over the years in order to grow, they opened up to everyone. It's FREE and always will be they proudly exclaimed. And suddenly the word on the 'net was that Facebook was where it's at. And people started signing up and finding old friends - and new ones. Facebook had games and a lot of cool features.

There were - and still are - many privacy concerns, however. And lately, Google has come around and released Google+ - their answer to the social experience on the web. While still in its infant stages of development (aka BETA!) there are a lot of people who are moving over to Google+.

One of the biggest differences is that you do not have to lump all of your friends into the same "social circle" like you do at Facebook. Instead, you can drop your friends into "circles" at Google+ so that you can easily send out messages (or embarrassing photos) to ONLY those people you want to see them.

Does your boss really need to hear about your weekend partying? Do you care about your coworkers Mafia Wars or Farmville addiction or "conquests"?

While the shift may take a while - months or years even - there is a wave of dissatisfaction beginning to form around Facebook - much like what happened to MySpace just a few short years ago. Having 500+ million people switch to a new social network is not going to be easy, but if anyone has the resources and know-how on how to do it, it is Google.

Facebook recently heralded their cool new "chat" feature, but not everyone is as excited as Zuckerberg about the "cool" news.  An example, courtesy of Hejibits. There is still a lot to play out in the months and years to come, but a Washington Post article recently stated that "Newly reinvigorated by the launch of Google+, “MySpace Tom” has become a social power user..." which is interesting news to many people for many different reasons.

Facebook may still be going strong and Google+ growth may have slowed a little, but the "social media wars" are far from over. With half a billion users comes a lot of ad revenue.

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Appeals court backs school punishment for W.Va. student's MySpace group

Posted in : News

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Students can be punished at school for their Internet postings, even if made off campus, a three-judge panel of the 4th U.S. Circuit Court of Appeals ruled Wednesday.

In upholding the discipline of a West Virginia high school student whose MySpace group contained crude insults about another student, the Fourth Circuit found the speech firmly within the school's jurisdiction because it was disruptive to the high school and interfered with the ''rights of other students to be secure and to be let alone.''

Kara Kowalski sued Berkeley County Schools after being punished for creating the group, "S.A.S.H." that appeared to target a fellow student at Musselman High School. The group, which Kowalski says stands for "Students Against Sluts Herpes," contained several statements insulting "Shay N.," including one student's allegation that the acronym actually stood for "Students Against Shay's Herpes."

Kowalski was suspended and put on social probation, including removal from the cheerleading team, when Shay N. and her parents brought the issue to the school principal and the school determined the group was a "hate website."

The Fourth Circuit's decision relied heavily on the landmark Tinker v. Des Moines Independent Community School District case. It found that under Tinker, "public schools have a 'compelling interest' in regulating speech that interferes with or disrupts the work and discipline of the school… We are confident that Kowalski’s speech caused the interference and disruption described in Tinker as being immune to the First Amendment."

Writing for the unanimous panel, Judge Paul Niemeyer also suggested a court could go further, and allow schools to punish online speech simply because it is lewd or offensive.

"To be sure, a court could determine that speech originating outside of the schoolhouse gate but directed at persons in school and received by and acted on by them was in fact in-school speech," and punishable under the Supreme Court’s other student speech cases.

In this particular case, however, the court simply held that the MySpace group was disruptive under Tinker and had sufficient ties to the school.

"Kowalski indeed pushed her computer's keys in her home, but she knew that the electronic response would be, as it in fact was, published beyond her home and could reasonably be expected to reach the school or impact the school environment," according to the opinion.

The Tinker case focused on students who wore protest armbands to school. Frank LoMonte, executive director of the Student Press Law Center, took issue with the court applying that case to activity outside of school.

"This is the first case from a court of appeals expressly saying Tinker is the controlling standard [off campus], so this could be considered a new low point for student First Amendment rights," LoMonte said. "This is one of the most drastic stretches of school authority into off-campus speech ever approved by a federal court."

LoMonte said that although the court may disagree with the speech itself, the decision went too far in stripping away student First Amendment protections.

"The behavior is reprehensible, and everyone agrees it should be punished, but the right way to punish it is to call in the parents and not unleash the authority of state government," he said. "The circuit has left no stopping point for any off-campus behavior to be punished by the school just because someone complains to the school. That could be not only speech, but a bad romantic breakup or anything that causes a student to be upset and miss class."

Attorneys for both Kowalski and the school district were not immediately available for comment. Kowalski's attorneys could ask the full Fourth Circuit to rehear the case, or petition the Supreme Court to review it. If not overturned, the decision is binding precedent in Maryland, North Carolina, South Carolina, Virginia and West Virginia.

Wednesday's decision follows a slate of off-campus speech rulings in the past several months. In April the 2nd U.S. Circuit Court of Appeals found that a Connecticut school did not violate “clearly established” free speech rights when it punished a student for a post on her LiveJournal blog. And in June the 3rd U.S. Circuit Court of Appeals rejected punishment of Pennsylvania students who made fake MySpace profiles mocking their principals.

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