Foster City-based Rearden Commerce, an e-commerce platform company, said Bernstein is an executive "known for turning predictive analytics into actionable initiatives to improve the customer experience" who will lead the team responsible for analyzing transaction trends. Bernstein most recently held the same position at MySpace. He was also director of Web analytics for San Jose-based PayPal Inc. (NASDAQ:EBAY) and held earlier positions at Pinnacle Systems, Applied Semantics Inc., Apple Inc. and Hewlett Packard Co.