MySpace has seen impressive growth in its mobile services over the last six months, especially outside the U.S. At the Mobile World Conference in Barcelona, I recently caught up with John Faith, the vice president and general manager for the social network’s mobile services, to learn more.
In the interview below, he tells me about MySpace’s collaborations with mobile carriers, handset manufacturers and content creators around the world, to help it deliver a more compelling experience to mobile users.
The results of MySpace’s mobile efforts so far: In the United States, traffic to its mobile site and mobile applications grew 50 percent — but it grew 80 percent in Europe and 60 percent in Asia. Overall, the company more than 20 million of its 130 million users have accessed a MySpace mobile service, for a total seven billion pageviews to date.
To be clear, 76 million or so of MySpace’s users are in the U.S. — this means growth rates will appear for smaller audiences in other countries. However, MySpace is trying to grow its presence internationally, and mobile has proven to be essential in that effort.